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22 Reasons Why People Fail In Multi-Level Marketing

by Tony Shays on March 18, 2012

There are too many people in the networking marketing and multi-level marketing industries who fail even before they really get started. We are here to improve this situation and help people get off to the right start.

No one likes to fail, and it is particularly disheartening when failure could have been avoided. Our educational and training materials, along with our coaching, will help to reduce the failure rate.

No matter what, some people will always fail. That’s just the way it is. There are winners and there are losers. One cannot simply make a person successful, only show them the way to succeed – but what happens is ultimately up to them.

There are numerous reasons why people fail in this business, and it is rarely the company’s fault. It usually has to do with the individual’s personality, attitude, or credibility, a lack of preparation, training, or commitment, a poor work ethic, not sticking to the system, and leaving the business too early.

Let’s take a closer look at some of the causes of failure. In no particular order, this is our list of the most common reasons that people fail in the network marketing and multi-level marketing industries.

#1 People are negative and pessimistic about almost everything.

This is a people business, and people are attracted to those who are upbeat, positive, and enthusiastic. No one wants to be around negativity.

#2 People suffer from lack of confidence in themselves.

Others quickly pick up on this, and they don’t have trust in someone who isn’t sure about what he/she is saying or doing.

#3 People lack credibility.

They do not have a track record of success. Their friends and relatives know this and back away from taking their advice when it comes to a business opportunity.

#4 People talk too much and listen too little.

They need to show that they care, not that they are just trying to sell something. This comes from asking the right questions and really listening to the answers. You have two ears and one mouth for a reason.

#5 People say too much.

They need to say only what is needed and know when and how to close. Otherwise, they make talk themselves right out the sale.

#6 People are too pushy and aggressive.

This is a real turn-off. They need to realize that they are not selling a used car, but rather educating the prospect about how the product or service in question will benefit them.

#7 People are not cut out to be their own boss.

They are better suited for a 9-to-5 job, where they are told where to work, what to do, and when to do it. Being your own boss requires self-discipline, motivation, good time management, ambition, and a strong work ethic.

#8 People get into the industry without understanding that this is a real business.

It comes with all of the challenges and requirements of other businesses. They think it is a get rich quick scheme and that the money will just drop from heaven. This, unfortunately, is not the case.

#9 People have little understanding of the virtues of what they are promoting.

If they aren’t familiar enough with the products or services, their belief system is weak. As a result, they sound timid and unconvincing when talking to potential customers.

#10 People lack a strong work ethic.

They have a couch potato mentality that prevents them from taking the required steps to success.

#11 People treat the business as if it were a hobby.

While some work the business full-time, most work it part-time. Even working part-time can result in tremendous success. People who work the business on a spare time basis rarely succeed.

#12 People do not have a big enough “why” they got into the business.

Or, they do not focus on their “why” enough. They lose their motivation to do the required activities that will bring success.

#13 People do not get any support from home.

In fact, their spouse or significant other may be downright hostile, wanting them to get a “real” job, or they are jealous that your work takes away time from them.

#14 People do not ever share the product or business with anyone else.

They may pretend that they are trying to make sales, but for whatever reason – most likely the fear of rejection – they talk to no one.

#15 People do not follow the marketing plan.

The marketing system is usually simple and effective. More importantly, it has a proven track record. Instead of following it, they are constantly trying to reinvent the wheel and end up doing ineffective activities that produce little or nothing.

#16 People do not seem to know what to do.

For whatever the reason, they end up just spinning their wheels. This is puzzling, because MLM companies have a clear plan of action.

#17 People won’t step outside their comfort zone.

Whether they are afraid or unwilling, this is unfortunate. Outside of the comfort zone is where they will find the greatest rewards.

#18 People do not participate in company-wide events and team training.

The events and training are specifically made to help you. If they don’t support them, they miss out on vital information and business techniques that could explode their business.

#19 People do not work on self-improvement.

This is a big part of the industry. Without learning new things and challenging yourself to be better, your business tends not to grow.

#20 People leave the business before they have really have a chance to get going.

Just when they start to do things right, they decide that the business is not for them. If they had just hung on a little longer, it could have made a big difference in their lives.

#21 People never understand what an incredible business opportunity they have been given.

Perhaps this is because it costs so little to get started and it is so easy to drop out. Don’t mistake that for meaning that the opportunity does not work.

#22 People spend their time looking for the “magic bullet.”

They want to find the easy road that requires no effort but will lead to immediate prosperity. This does not exist.

You should do your best to avoid these common reasons that people fail in multi-level marketing, but remember that it is always better to think about success than to dwell on failure.

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This article was written by Tony Shays. Tony is the founder of Home Based Business Success Center. He is an entrepreneur who has owned and operated 12 traditional small businesses and has also found success in several different home based multi-level marketing companies. In addition to running the Success Center, he is also a business coach.

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