4 More Tips to Build a Good Twitter Following

by Alex DiVincenzo on March 26, 2012

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My post from last week, 4 Helpful Tips to Build a Good Twitter Following, should have gotten you on your way to building your followers on Twitter. Here are four additional tips to help you upon completing the first set.

#1 Make Your Tweets Interesting

If you followed the previous tips, you already have access to many accounts. Now you need to give them a reason to follow you. There is no better way to do so than to tweet interesting content.

Seems obvious, huh? You only have 140 characters per tweet, so make the most of them!

Avoid tweeting about irrelevant things such as eating or running errands. Unless there’s something extraordinary about it, most people won’t care. Instead, tweet about topics that are appealing and open for discussion.

A picture is worth a thousand words, so tweets containing pictures are often more appealing than those without. The same goes for videos and links.

Recall the old adage: quality over quantity. You should avoid over-tweeting. Some big names can get away with this, but one can only reach that point after developing a dedicated following. Similarly, if you tweet too little, people may forget about you.

There is no exact amount of tweets that will guarantee you a large following, as that is dependent on many factors. Try to tweet something interesting and relevant a couple of times each day and see how that goes. This will help you to build a voice and, in turn, a following.

#2 Promote Twitter through Your Other Outlets

You should incorporate Twitter into all of your websites, blogs, social networks, etc. Twitter offers free widgets to display your latest tweets (among other things) on your sites. You can also use the Facebook application to share your tweets directly on Facebook. The same can be done in LinkedIn.

Similarly, you can add Twitter buttons to your website/blog to encourage people to follow you and share your content. If you don’t like the provided buttons, Twitter even supplies logos and icons so that you can make your own.

You should also include your Twitter link any other place you see fit, such as e-mail signatures and forum profiles. Learn how to add Twitter to your Outlook signature and your Gmail signature.

#3 Run Contests/Giveaways

Reward your followers – and gain new ones – by running giveaways on your account. This can be as simple as randomly selecting a follower and sending them a nice prize, or it can be a more involved contest.

In the case of the latter, you can use the contest as leverage to gain more followers. For example, you can say that whoever gains you the most new followers wins.

The prize should be something that is worth the effort, but it doesn’t have to be anything too extravagant. People love free stuff.

Be sure to follow Twitter’s guidelines for contests. These simple regulations will ensure that your contest doesn’t ask violate any of Twitter’s rules.

#4 Use Twitter for Customer Service

One of the biggest benefits of Twitter for business owners is that it can be used for customer service and support. Take advantage of the real-time feed by quickly responding to customers who mention your name.

You can tweet public responses if the issue is quick and easy to solve. If things are more complicated, however, you should use the Direct Message feature to contact the user directly.

Despite the name, customer service shouldn’t be limited to those people who are already your customers. Using Twitter’s search function, you can locate prospects and potentially gain new customers through interaction.

As you can see, there are many ways to gain leverage on Twitter. Following these steps will help you to build a strong following in no time.

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This article was written by Alex DiVincenzo. Alex is the webmaster and director of social media at Home Based Business Success Center. He is a recent graduate of the University of Massachusetts at Dartmouth. In his free time, music, writing, photography, and film making.

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