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An Introduction to Facebook

by Tony Shays on February 24, 2012

Facebook

Facebook is a social networking website that was launched in February of 2004. It was originally exclusive to college students, but it quickly spread to the general public. Today, there are over 500 million active users – which means that about one person for every fourteen in the world are on the network. This makes it the largest social network in the world built on the concept of friend-to-friend connections.

Facebook has been used to find long-lost friends, family members, classmates, colleagues, etc. Once these people have been found, it provides a great platform to stay in touch with them by sharing information, pictures, videos and more.

Many users of Facebook love to share their life publicly. There is both good news and bad news to this. While one may like to know what a friend is thinking or doing, there is such a thing as giving “too much information.” Some people have to let the public know in great detail their every move and thought. This can be so detrimental that I wrote an article entitled 12 Facebook Don’ts.

Facebook is different from most other social networking websites because of its extensive privacy controls, its development platform, and the fact that it adds new features and improvements on a regular basis. It has become known as the thinking person’s social network.

Facebook has quickly grown to be one of the social networks of choice by small business owners. When used correctly, it can be a great source of income. There are many effective ways to promote your business in Facebook.

If you are running a home based business and you are not utilizing Facebook, you are at a huge disadvantage that could prove fatal to your business in the not-too-distant future. Thanks to social media, the way that people think, communicate, and transact business has changed dramatically over the last few years. Whether you are for it or against it, you must embrace the change if you wish to survive it.

Frankly, this is great news for the “little guy,” the small business owner, the person who works from home. With Facebook and other social media networks, you can get your message out there and appear as big and as important as the large, brick-and-mortar outlets for very little money.

If you are not using Facebook now, you likely don’t fully understand its power and potential. You may also be under the misconception that it is just a fad for young people to “blab” for all of the world to see their every action, emotion, and thought. Or perhaps you are concerned about protecting your own privacy. No matter the reason that you are not utilizing Facebook, you should stop and rethink your position.

Open up your thought to this exciting and productive form of marketing. We will provide you with many articles, facts and figures on the subject, and we will keep you up-to-date with information contributed by many experts in the field.

Read more Facebook articles here.

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This article was written by Tony Shays. Tony is the founder of Home Based Business Success Center. He is an entrepreneur who has owned and operated 12 traditional small businesses and has also found success in several different home based multi-level marketing companies. In addition to running the Success Center, he is also a business coach.

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