With over 400 million users, Twitter is a valuable asset to any business, whether you run a traditional home based business or you are involved with a network marketing/multi-level marketing company.
While we highly recommend that you utilize Twitter, we caution you to take one step at a time. First, make sure you are using Facebook properly to grow your business, as it is the most used social networking website. Then learn the dos and don’ts of Twitter before you start “tweeting.”
Twitter is all about communication. It was launched in 2006 as micro-blogging social network. The twist is that the posts are limited to 140 characters. The good news is that this helps prevent people from dominating the conversation.
To help your business, you ultimately want your potential customers to seek out information about your company. This will only happen, however, if you are a good listener and show others that you care about them. You also must prove that what you have to say is interesting.
Twitter Dictionary – Key Terms Defined
There are a few key terms that are regularly used with Twitter, and it important for you to know them:
Tweet: When you make a post on Twitter, you are actually sending a tweet. It can be a noun (to post a tweet) or a verb (to tweet).
Follower: A follower is someone who is subscribed to your tweets. Think of it like a “friend” on Facebook.
Twitter name: Everyone who uses Twitter must have a Twitter username/handle. They all begin with a “@” symbol. No two names can be exactly alike. A Twitter name can be manually changed at any time.
Retweet: When you like someone’s tweet and want to share it with others, you can retweet (abbreviated RT) it so that your followers see it.
Hashtag: When you want to keep track of all tweets about a certain topic or event, put a number sign “#” – known as a hashtag – directly in front of the name or phrase with no spaces. This categorizes the phrase for easy searching.
Direct Message: When you send a regular tweet, it can be viewed by anyone. If you want to talk to someone privately, you can send them a Direct Message (abbreviated DM), as long as you are both following each other.
As with all social media marketing, there is a right way to communicate that will help grow your business on Twitter and there is a wrong way that will actually turn prospective customers away. Be sure to engage your audience in relevant discussions rather than simply bombarding them with advertisements.
Read more Twitter articles here.