
Twitter has launched the Twitter Certified Products Program in an effort to bring innovative products and services to users. There are currently three verticals in the program:
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Engagement Products to help brands keep in touch with their customers
Analytics Products to help businesses learn from their customers on Twitter
Data Reseller Products to serve as platforms for innovation on top of large numbers of Tweets
A blog by Twitter’s Seth Bindernagel states that the company identified the areas in which they see demand for innovation “based on needs we see from partners every day.”
The Certified Products Program launched with 12 partners. …