Social Media

Twitter Launches Certified Products Program

by Tony Shays August 30, 2012
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Twitter has launched the Twitter Certified Products Program in an effort to bring innovative products and services to users. There are currently three verticals in the program:

    Engagement Products to help brands keep in touch with their customers
    Analytics Products to help businesses learn from their customers on Twitter
    Data Reseller Products to serve as platforms for innovation on top of large numbers of Tweets

A blog by Twitter’s Seth Bindernagel states that the company identified the areas in which they see demand for innovation “based on needs we see from partners every day.”

The Certified Products Program launched with 12 partners. …

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Google+ Launches Business Features, Free Through 2013

by Tony Shays August 29, 2012
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In its latest attempt to keep Google+ relevant, Google has launched the first set of features designed specifically for businesses. The preview period begins today for Google Apps users.

Additional features and controls will be added over time, with the service being offered for free though 2013. It seems that Google plans to begin charging for these services come 2014, but there is no mention of a cost at the current time. It will likely depend on demand/use.

Here are the business tools offered by Google+ through Google Apps as of today’s announcement:

    Video Hangout On Gmail, Calendar & Docs
    The best thing Google+ has going for it, in my opinion, is the Hangout feature, which allows up to 10 people communicate via video chat. …

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15 Staggering LinkedIn Statistics

by Alex DiVincenzo August 13, 2012
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LinkedIn is the world’s largest professional network on the internet. Here are some interesting facts about the website. The staggering numbers come directly from LinkedIn.

    LinkedIn started out in the living room of co-founder Reid Hoffman in 2002.
    LinkedIn officially launched on May 5, 2003. It had 4,500 members after its first month.
    LinkedIn has approximately 161 million members in over 200 countries and territories.
    People join LinkedIn at a rate of around two new members per second. That’s approximately 172,800 people per day! …

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12 Facebook Don’ts

by Tony Shays August 3, 2012
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Facebook is a wonderful social media tool for staying in touch with others, whether they be friends and family or your business clients and customers. It can also be a way to network, make new friends and attract people to your business. Unfortunately, if not used properly, it can also work against you, repelling those you want to attract most.

The majority of users on Facebook, whether they have a business to promote or not, also use the website for personal reasons. …

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An Introduction to Blogging

by Alex DiVincenzo July 18, 2012
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Although sometimes overlooked in favor of sites like Facebook and Twitter, blogs are an important asset for any business. While those other sites are great for sharing sporadic, quick bits of news, a blog can be the one-stop destination for detailed, regularly-updated information about the company.

Blogging is one of the oldest forms of social media. Some people may not include blogs under the social media umbrella, as they predate social networking websites, but it fits the definition of shared, interactive content. …

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17 Staggering YouTube Statistics

by Alex DiVincenzo June 30, 2012
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YouTube is the third most-visited site on the web, behind Google and Facebook. Here are 17 interesting facts about YouTube. The staggering numbers come directly from YouTube.

    60 hours of video are uploaded to YouTube every minute. That’s an hour of footage per second!
    Over 4 billion YouTube videos are viewed each day.
    More than 800 million unique users visit YouTube each month.
    Over 3 billion hours of video are watched on YouTube each month.
    70% of YouTube traffic comes from outside the U.S. …

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