August 21, 2012
Maile Ohye, Developer Programs Tech Lead at Google, posted the following video on Google’s Webmaster Central Blog. She advises a startup company as if she had only 10 minutes as its SEO consultant.
The lesson is aimed toward beginner to intermediate level webmasters for companies with main content below 50 pages who hope to rank for only a handful of related terms using SEO.
You will learn about SEO related topics such as 301 redirects, verifying ownership, domain background checks, analytics coding, site design strategy, defining your conversion, using keywords, anchor text, page speed, ranking, social media marketing and more – all in under 10 minutes. …
May 20, 2012
Internet gurus often discuss the importance of Search Engine Optimization (SEO), but few truly know what exactly goes into page ranking. It’s common knowledge that Google uses a complex algorithm to determine how pages rank in search results. Understanding what that algorithm entails is another story.
Thanks to the folks at SEOmoz, we now have a better look at its inner workings. The website conducts a biennial search ranking factors survey and used the results to crack the code. According to the 72 SEOs surveyed, here are the components of Google’s infamous ranking algorithm (which you can also view on the pie graph above):
23% – Trust/Authority of the Host Domain
22% – Link Popularity of the Specific Page
20% – Anchor Text of External Links to the Page
15% – On-Page Keyword Usage
7% – Registration & Hosting Data
6% – Traffic & CTR Data
5% – Social Graph Metrics
The biggest factor in determining SEO success is the general trust and authority of a domain. …