Web Presence

SEO for Startup Businesses in 10 Minutes

by Tony Shays August 21, 2012
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Maile Ohye, Developer Programs Tech Lead at Google, posted the following video on Google’s Webmaster Central Blog. She advises a startup company as if she had only 10 minutes as its SEO consultant.

The lesson is aimed toward beginner to intermediate level webmasters for companies with main content below 50 pages who hope to rank for only a handful of related terms using SEO.

You will learn about SEO related topics such as 301 redirects, verifying ownership, domain background checks, analytics coding, site design strategy, defining your conversion, using keywords, anchor text, page speed, ranking, social media marketing and more – all in under 10 minutes. …

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Improve SEO with Google’s Page Rank Algorithm

by Alex DiVincenzo May 20, 2012
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Internet gurus often discuss the importance of Search Engine Optimization (SEO), but few truly know what exactly goes into page ranking. It’s common knowledge that Google uses a complex algorithm to determine how pages rank in search results. Understanding what that algorithm entails is another story.

Thanks to the folks at SEOmoz, we now have a better look at its inner workings. The website conducts a biennial search ranking factors survey and used the results to crack the code. According to the 72 SEOs surveyed, here are the components of Google’s infamous ranking algorithm (which you can also view on the pie graph above):

    23% – Trust/Authority of the Host Domain
    22% – Link Popularity of the Specific Page
    20% – Anchor Text of External Links to the Page
    15% – On-Page Keyword Usage
    7% – Registration & Hosting Data
    6% – Traffic & CTR Data
    5% – Social Graph Metrics

The biggest factor in determining SEO success is the general trust and authority of a domain. …

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Why Do I Need a Website for My Home Based Business?

by Tony Shays April 2, 2012
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You must have a website to compete and find customers, regardless of the size of your company. Without a website, your business is at a huge disadvantage.

Potential customers more often turn to search engines such as Google to find businesses rather than the Yellow Pages. Without a website, you do not exist to them.

While getting a website up and running as soon as possible is important, merely having a site is not enough. Worse than not having a website is having an unprofessional looking site that gives the impression that it was thrown together. …

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Web Designer vs. Web Developer vs. Webmaster

by Tony Shays March 8, 2012
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What is the difference between a web designer, web developer and webmaster?

There is a distinct difference in the job descriptions and duties of a web designer, a web developer and a webmaster – but the general public gets them increasingly confused. While some designers know just enough to get by on the programming side and some developers may have a creative eye for design, it is important for you to know the true job responsibilities and duties of each.

As the name implies, a web designer designs the web site. …

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