Why Do I Need a Website for My Home Based Business?

by Tony Shays on April 2, 2012

Web Presence

You must have a website to compete and find customers, regardless of the size of your company. Without a website, your business is at a huge disadvantage.

Potential customers more often turn to search engines such as Google to find businesses rather than the Yellow Pages. Without a website, you do not exist to them.

While getting a website up and running as soon as possible is important, merely having a site is not enough. Worse than not having a website is having an unprofessional looking site that gives the impression that it was thrown together.

Remember, first impressions do matter. If your website looks amateurish, the potential customers will likely work with one of your competitors instead. This is your opportunity to let the public know who you are, what you do, why you do it, what makes you different from your competition, and why and how they will benefit from your product or services.

While every business today should have web presence, the brick-and-mortar stores have some marketing tools available to them that you don’t possess when you run a business from your home. Therefore, it is even more important for you to have a website. It allows you to compete with the big boys, since it somewhat levels the playing field. With a well-designed website, your operation can project the image and professionalism of a large company.

Most entrepreneurs, for good reasons, rely on a professional to design and program their website. You need an experienced web designer/developer who has had experience building websites. Notice that I did not say a graphic designer. Choosing a web person does not, however, get you entirely off the hook. As a matter of fact, the content that you provide to the webmaster is the most important aspect of the entire site.

The web person’s role is to come up with an attractive, well-organized, user-friendly and professional-looking website. It should be unique and reflect your business in the most positive way. People who land on your site should be enticed to stay on it for as long as it takes them to decide to become your valued customer or client.

It is your job to come up with most of the content for your website. You are the one who knows better than anyone your mission statement and what makes your company unique and special. You are more familiar with your products or services than anyone else. You know the company’s strengths and weaknesses. You know your current customers and who else you want to attract. You know the image you want to portray. You know your future plans.

If I have assumed too much and you do not know all of this, you need to address it immediately, as it is your job to know. If you need any assistance along the way, I am happy to help. I will keep you updated on incoming trends and tips on how to best use the internet to generate money.

Site Build It

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This article was written by Tony Shays. Tony is the founder of Home Based Business Success Center. He is an entrepreneur who has owned and operated 12 traditional small businesses and has also found success in several different home based multi-level marketing companies. In addition to running the Success Center, he is also a business coach.


Sharon April 6, 2012 at 4:30 am


Tony Shays April 6, 2012 at 2:39 pm

Thanks for reading, Sharon!

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