Have you ever seen this guy?
He’s the most interesting man in the world and here’s an eight-minute video describing why.
A beer company has built an advertising campaign around a fictional man “whose blood smells like cologne” and who “has charm so contagious, vaccines have been created for it.” While the video is a great laugh, it’s also a great lesson on what network marketers shouldn’t be – INTERESTING.
The Most Interesting Man in the World Is a Network Marketer?
I did a bit of research on the most interesting man in the world. What’s interesting is that he’s an actor named Jonathan Goldsmith who played “that guy” in all sorts of television shows and movies over the years. He also started a network marketing company back in the 80s. You can read more about him here.
But the point of today’s article is that you don’t want to be the most interesting man or woman in the world or even the room.
You want to be interested in your prospect. So interested that you can pick up on defensiveness and avoid pushing the sale.
How to Be More Interested Than Interesting
This is one of the most important lessons in network marketing – when you’re interested in your prospect, you can find out what they want. That leads to their interest in you and how your solutions can help them.
Here are a few rules on being interested in your prospect:
- Be more interested in the people you are talking to than you are in the whole business of network marketing. Help your prospect get in the right frame of mind to talk with you by showing your interest in them first.
- Use your interest in the prospect to pick up on objections. When you’re qualifying a prospect, your interest in them will help you pick up on those nonverbal cues of what they want and don’t want. You can’t help them until you know this information.
- Keeping the focus of the conversation on your prospect helps you transition through the conversation. When you help your prospect pinpoint their wants/don’t wants, then you can invite them to look at the information that will help them get what they want.
- Your interest in your prospect builds their interest in you and what you have to offer. Not only will they be more willing to ask questions and/or share objections, they will be more willing to listen to you. All because you were interested in them first.
- Your interest in the prospect reveals pain points and solutions. When you show your interest first, you find their pain points and can connect those with products that will help them.
The Benefits of Being Interested vs. Interesting
This approach – being interested versus interesting – will help you help your prospects. You won’t be seen as pushy or forceful, but helpful. You’ll get far fewer objections and fewer barriers to your success.
I hope these tips help you realize that your genuine interest in your prospect is your most valuable tool for success in this business.