Why You Never Want to Be Interesting

by Tim Sales July 26, 2012
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Have you ever seen this guy?

He’s the most interesting man in the world and here’s an eight-minute video describing why.

A beer company has built an advertising campaign around a fictional man “whose blood smells like cologne” and who “has charm so contagious, vaccines have been created for it.” While the video is a great laugh, it’s also a great lesson on what network marketers shouldn’t be – INTERESTING.

The Most Interesting Man in the World Is a Network Marketer? …

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An Introduction to Blogging

by Alex DiVincenzo July 18, 2012
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Although sometimes overlooked in favor of sites like Facebook and Twitter, blogs are an important asset for any business. While those other sites are great for sharing sporadic, quick bits of news, a blog can be the one-stop destination for detailed, regularly-updated information about the company.

Blogging is one of the oldest forms of social media. Some people may not include blogs under the social media umbrella, as they predate social networking websites, but it fits the definition of shared, interactive content. …

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How to Overcome Your Fear of Making Calls

by Tony Shays July 10, 2012
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The number one question that salespeople ask is, “How do I overcome my fear of making calls?” Promoting a product or service on the phone can seem intimidating. To most people, cold calling is downright scary!

It is simply this fear that prevents you from making calls. However, once you overcome this fear, calling can be one of the most fun parts of the business.

Overcoming the Cold Calling Fear

Let’s examine where this fear comes from and how best to address it head-on. …

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17 Staggering YouTube Statistics

by Alex DiVincenzo June 30, 2012
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YouTube is the third most-visited site on the web, behind Google and Facebook. Here are 17 interesting facts about YouTube. The staggering numbers come directly from YouTube.

    60 hours of video are uploaded to YouTube every minute. That’s an hour of footage per second!
    Over 4 billion YouTube videos are viewed each day.
    More than 800 million unique users visit YouTube each month.
    Over 3 billion hours of video are watched on YouTube each month.
    70% of YouTube traffic comes from outside the U.S. …

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How to Make Money Without Advertising Your Products

by Ann Sieg June 15, 2012
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If your company prohibits you from advertising your products or opportunity, that is NOT a bad thing!

In fact, it’s a very good thing because you wouldn’t want to anyway! (I’ll explain more in a minute)

But before we get to that, we need to start with an understanding of what exactly the purpose of your advertising is in the first place.

This was a big question in my mind when I began building my business using ‘non-conventional’ techniques as well, so let me set the record straight here, once and for all. …

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Improve SEO with Google’s Page Rank Algorithm

by Alex DiVincenzo May 20, 2012
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Internet gurus often discuss the importance of Search Engine Optimization (SEO), but few truly know what exactly goes into page ranking. It’s common knowledge that Google uses a complex algorithm to determine how pages rank in search results. Understanding what that algorithm entails is another story.

Thanks to the folks at SEOmoz, we now have a better look at its inner workings. The website conducts a biennial search ranking factors survey and used the results to crack the code. According to the 72 SEOs surveyed, here are the components of Google’s infamous ranking algorithm (which you can also view on the pie graph above):

    23% – Trust/Authority of the Host Domain
    22% – Link Popularity of the Specific Page
    20% – Anchor Text of External Links to the Page
    15% – On-Page Keyword Usage
    7% – Registration & Hosting Data
    6% – Traffic & CTR Data
    5% – Social Graph Metrics

The biggest factor in determining SEO success is the general trust and authority of a domain. …

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