Social Media Overview

Social media is continually exploding in popularity and is here to stay. With this growth, coupled with the fact that its users are rapidly expanding and changing, new definitions of social media are constantly cropping up. Some aficionados choose to provide every definition they can find, but that can get overwhelming. Here, we keep it simple.

We define social media as internet communication platforms in which users interact and share their thoughts through text, pictures, videos and other forms of media. The current most popular social media websites include Facebook, Twitter, LinkedIn, YouTube, Google+ and blogs, but more and more new platforms are gaining recognition.

From its humble beginnings as a way for people to connect and interact with one another to its current status as one of the most effective ways for a business to market its products, social media’s growth is incredible. For a detailed look at the history of social media, click here.

Traditional media marketing, such as newspaper, radio, print media and television are not only costly but are not nearly as effective for dollars spent. The reason why social media networking is such a huge success is that it is an inbound, friend-of-a-friend model. Studies show that 76% of people trust consumer recommendations for purchase decisions, especially from people they know or trust, while only 14% of the consumers trust traditional ads.

What is exciting for you, as a business owner, is that social media marketing can absolutely increase your website’s traffic. It does so in a timely and cost-efficient manner. Social media also produces better organic search results for your company and helps with overall branding strategies.

If you understand the power of social media, you know that you need to get involved with it immediately. If you are already using social media in your business, then double up on your efforts and watch your business soar.

Read more social media articles here.